ADVERTISING REGULATOR ISSUES ENFORCEMENT NOTICE ON MISLEADING ‘FAUX FUR’ CLAIMS

Clothing retailers have been told to take immediate action to ensure items they advertise as containing fake fur are not made from real fur. The UK’s advertising watchdog has given them a deadline of 11 February, after which they may face sanctions. Last week the Advertising Standards Authority found online retailer Boohoo had sold a pompom jumper which used real fur, most likely rabbit fur. The Compliance function of the
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