ADVERTISING REGULATOR ISSUES ENFORCEMENT NOTICE ON MISLEADING ‘FAUX FUR’ CLAIMS

Clothing retailers have been told to take immediate action to ensure items they advertise as containing fake fur are not made from real fur. The UK’s advertising watchdog has given them a deadline of 11 February, after which they may face sanctions. Last week the Advertising Standards Authority found online retailer Boohoo had sold a pompom jumper which used real fur, most likely rabbit fur. The Compliance function of the
Read More

Fur Free Markets: template letter to write to your councillors

 Find out who your Councillors are here. We have found almost identical hats sold at different stalls on the same market for the same cheap price: one with a fake fur bobble, one with a real fur bobble. Customers had no idea that they were buying products from the cruel and unnecessary fur trade. The fact is imported fur can be very cheap – but this should not hide the
Read More

How to tell the difference between real and fake fur

We frequently receive reports from members of the public who think they have found real fur on sale mislabelled as fake or bearing no label at all. Often, they are not entirely sure if the fur on sale is real or fake as the imitation fur is becoming more realistic. Please note, that we recommend speaking with the retailer in the first instance. Here are some handy tips about how
Read More

Fashion Giants Agree That The Future Of Fashion Is Fur Free

As more and more big fashion retailers become fur-free, the Fur Free Retailer (FFR) website has been re-launched with a new, more user-friendly look. The Yoox Net-a-Porter group has just become the 750th member of the FFR program joining UK high street retailers M&S, John Lewis, Liberty and Monsoon. As the global Fur Free Retailer (FFR) program welcomes YOOX NET-A-PORTER as its 750th member since its formation in 2002 its
Read More