The Fur Free Alliance, and its nearly 60 members around the globe, celebrates Italian luxury brand Dolce&Gabbana for no longer using animal fur in any of its collections starting in 2022. The new policy is in accordance with the Fur Free Alliance’s guidelines.

Dolce&Gabbana will be working with furriers to transition to eco-friendly faux fur in response to changing consumer tastes.

Fedele Usai, Group Communication & Marketing Officer at Dolce&Gabbana, said:

“Dolce&Gabbana is working towards a more sustainable future that can’t contemplate the use of animal fur. The entire fashion system has a significant social responsibility role that must be promoted and encouraged: we will integrate innovative materials into our Collections and develop environmentally friendly production processes, while at the same time preserve artisans’ jobs and know-how otherwise in danger of fading.”

Mark Glover, Campaigns Director at Respect for Animals, said

“Congratulations to Dolce&Gabbana for taking this historic step. This is great news for animals, sustainable fashion and more bad news for the cruel and unnecessary fur industry. The truth is that the fur trade is inherently cruel, bad for the environment and, with Covid-19 outbreaks among factory farmed mink, a threat to human health. We need a sustainable future and this means the future of fashion must be fur-free.”

Joh Vinding, chairman of the Fur Free Alliance, said:

“We celebrate Dolce&Gabbana for ending its association with fur cruelty and transitioning to more humane and innovative materials. The world is changing and brands like Dolce&Gabbana are rightly adapting to an evolving consumer, one that wants companies to take a stand against animal cruelty and innovate for a more sustainable future.”

Dolce&Gabbana joins a growing list of brands who have committed to banning animal fur from their collections including Italian brands Armani, Gucci, Prada, Moncler and global leader in online luxury fashion Yoox Net-a-Porter. As well, Italy banned fur production in 2021.