Gucci goes fur-free: another milestone in the demise of the fur industry

Respect for Animals joins the Humane Society of the United States (HSUS) and LAV, along with the Fur Free Alliance (FFA), to announce that the leading global fashion house Gucci has said it will no longer use animal fur.

Gucci’s President & CEO Marco Bizzarri announced the fur-free policy on Wednesday, October 11th during the 2017 Kering Talk at The London College of Fashion.

Gucci joins the growing list of fashion houses and high street retailers who have taken the ethical decision to turn their backs on real fur. These include Stella McCartney, Armani, M&S, John Lewis and Zara.

For a list of Fur Free Retailers (FFR) in the UK see:

Mark Glover, Respect for Animals campaigns director said: ‘We are thrilled with this news from Gucci and are proud to be the UK contact for the FFR program as part of the international Fur Free Alliance. We are working with many retailers here in the UK to show them the truth about the fur trade and where fur comes from and are hopeful that they, too, will join the growing list of compassionate businesses on our High Streets.’

Gucci’s fur-free policy includes mink, coyote, raccoon dog, fox, rabbit, and karakul (otherwise known as Swakara, Persian lamb or astrakhan) and all others species specially bred or caught.

Announcing the decision, Marco Bizzarri, Gucci’s President & CEO, said:“Being socially responsible is one of Gucci’s core values, and we will continue to strive to do better for the environment and animals. With the help of HSUS and LAV, Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better.”

Joh Vinding, Chairman of Fur Free Alliance, said: “For decades animals in the fur industry has been subjected to intense cruelty, living their entire lives in miserable, filthy cages. Gucci’s new fur free policy marks a game-changer for the whole luxury fashion industry to follow. Gucci is taking a bold stand for animals, showing the world that the future of fashion is fur-free.”

PJ Smith, senior manager of fashion policy for The HSUS, said: “With this announcement, Gucci will help to change the way the luxury fashion industry considers animals. There is a growing segment of new, ethically-minded consumers who care about innovation and social responsibility and want nothing to do with outdated and inherently cruel products, like fur. Gucci understands this and will likely reap the benefits as a result.”

Simone Pavesi, manager of animal free fashion for LAV, said: “Gucci’s decision will radically change the future of fashion. Respect for animals is becoming more entrenched in people’s values and the great names of fashion are gradually implementing social responsibility policies to reflect that. As fashion becomes more and more ethical, supply chains that revolve around animals will be a thing of the past.”

The Fur Free Alliance is a coalition of more than 40 animal protection organizations working together to end the fur trade