Versace goes fur free!

Fur? I’m out of that..

I don’t want to kill animals to make fashion. It doesn’t feel right.” 


In an interview with the Economist’s 1843, the world-renowned fashion leader Donnatella Versace announced that the Versace fashion brand is dropping the use of real fur.

In an interview with Luke Leitch for the  magazine, the designer stated that she would no longer use real animal fur in any of her designs. “Fur? I’m out of that,” she said. “I don’t want to kill animals to make fashion. It doesn’t feel right.”

Vogue has further noted that Donatella has moved toward a more politically driven, socially conscious agenda in the past few seasons. We know that no fashion line can make these claims while using a cruel and unnecessary product, derived from one of the most unethical industries on the planet.

Versace’s announcement is another step towards the day when the fur industry’s appalling treatment of the animals we share the planet with is brought to an end.

Versace joins Michael Kors, Gucci, Armani, Yoox Net-a-Porter, Stella McCartney, Ralph Lauren,Hugo Boss and Elisabetta Franchi as fur-free leaders in luxury fashion.  There is a growing list of fashion houses and high street retailers who have taken the ethical decision to turn their backs on real fur, showing that fur belongs in the past.

For a list of official Fur Free Retailers (FFR) in the UK see:

Respect for Animals has been at the forefront of the anti-fur campaign in the UK since the mid 1980s. It’s innovative consumer campaigning has seen the closure of more than 90% of fur retail outlets and its lobbying work has helped see Fur Farming banned in Britain as well as the introduction of imports bans of dog and cat fur and commercial seal products in the European Union.