In another major victory for the anti-fur campaign, Macy’s, Inc  has announced that it will stop selling real fur. This includes all Macy’s and Bloomingdale’s private brands, as well as items sold from brand partners. Fur will no longer be sold in Macy’s, Inc. off-price stores, including Macy’s Backstage and Bloomingdale’s The Outlet. As part of this commitment, the company will be closing its Fur Vaults and salons.

Explaining their decision, Macy’s said:

“We curate our assortment based on the wants and needs of our customers. Our customer is migrating away from natural fur and we are aligning with this trend.

With the rise of new fabric technology, alternatives like faux fur and other fabric innovations make this a seamless transition for our customers.

Macy’s private brands are already fur free, and expanding this practice to all of Macy’s, Inc. is the natural next step in this process.

Many of our national brand partners are already fur free. Both our private brands and national brand partners offer faux fur and new fabric innovations.”   

Respect for Animals Campaigns Director, Mark Glover, said:

“As Macy’s have said, customers are moving away from real fur, which inherently involves terrible animal suffering. The future of fashion is fur free.

This is another nail in the coffin of the barbaric and totally unnecessary fur industry. The International Fur Federation needs to wake up and smell the coffee and to end its defence of the indefensible.”

Macy’s, Inc. is one of the premier retailers in the US, with sales last year nearly  of $25 billion and approximately 130,000 employees. The company operates approximately 680 department stores under the nameplates Macy’s and Bloomingdale’s, and approximately 190 specialty stores that include Bloomingdale’s The Outlet, Bluemercury, and Macy’s Backstage.

The news marks a disastrous few weeks for the fur industry.  In the last fortnight, California has passed a bill to ban fur sales across the state and Slovakia . Recent undercover footage from fur farms in Finland showed yet again, with depressing predictability, terrible animal welfare failures for caged mink and foxes.