Burberry, until now branded ‘Furberry’ by Respect for Animals joins other top fashion labels Gucci, Michael Kors, Jimmy Choo and Versace who have all recently announced they will no longer use fur as well as long-time anti-fur designer Stella McCartney.

Earlier this year Respect for Animals launched a campaign urging supporters and members of the public to write to Burberry urging the company to drop fur from its range. This followed confirmation that the company’s use of fur was under review after the departure of the fur obsessive Christopher Bailey as President and Chief Creative Officer in March this year. Thank you to everyone who urged Burberry to go fur free. You really can make a difference for animals.

Commenting on Burberry’s announcement, Respect for Animal’s Director, Mark Glover said:

‘We are delighted with today’s announcement by Burberry. We have campaigned against the use of fur in fashion for many years and have been in communication with Burberry for quite some time. We were aware that their policy of using fur was under review and congratulate them for taking the responsible and compassionate step of dropping real fur from their range. Simply fantastic! Burberry’s decision is yet another hammer blow for the morally bankrupt fur industry.’

Respect for Animals is in touch with Burberry and hopes the company will take the next logical step and join the Fur Free Retailer programme.



Respect for Animals is the UK’s leading anti-fur organization and has been at the forefront of successful campaigns to ban fur farming in the UK, to bring in EU imports of dog and cat fur and all commercial seal products.

Respect for Animals is a member of the global Fur Free Alliance and co-ordinates it’s Fur Free Retailer program in the UK



Since the release of Respect for Animals ‘Dumb Animals’ cinema commercial and the launch of its consumer anti-fur campaign more than nine out of ten retail fur outlets have now closed.

Worldwide, approximately 100 million animals (mostly mink and fox) and killed each year for their fur.

The international fur industry is now primarily driven by demand for fur in China and Russia.

Burberry’s official press release says: ‘Burberry also confirms it will no longer use real fur. There will be no real fur in Riccardo Tisci’s debut collection for Burberry later this month, and we will phase out existing real fur products….The use of real fur by Burberry has been restricted for many years to rabbit, fox, mink and Asiatic racoon. Going forward, these and Angora will be banned.’