Research shows that being ‘fur-free’ offers the boost that fashion brands crave.

The global research consultancy Sigwatch has found that luxury fashion houses have dominated the top ten corporate brands most praised by activists and NGOs in the third quarter of this year. All the fashion brands listed have one thing in common: they have all stopped using real fur. This analysis provides yet more evidence that fashion brands have much to gain by going fur-free. Not only are they taking an
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